Social Media Image Size Guide
Recommended image and video sizes for Instagram, Facebook, LinkedIn, X, YouTube, Pinterest and WhatsApp.
All sizes are in pixels (width × height). Platforms change their layouts and recommended sizes from time to time, so check the official help pages before a major campaign or paid ads.
Instagram image sizes
| Format | Size (px) | Ratio | Notes |
|---|---|---|---|
| Profile photo | 320 × 320 | 1:1 | Shown as a small circle — keep it simple. |
| Square post | 1080 × 1080 | 1:1 | Works everywhere in the feed. |
| Portrait post | 1080 × 1350 | 4:5 | Widely used for feed posts. |
| Portrait post (tall) | 1080 × 1440 | 3:4 | Matches the 3:4 previews on the profile grid. |
| Landscape post | 1080 × 566 | 1.91:1 | Takes up the least space in the feed. |
| Story / Reel | 1080 × 1920 | 9:16 | Keep text and logos out of roughly the top and bottom 250 px. |
| Reel cover | 1080 × 1920 | 9:16 | The profile grid shows a centered 3:4 crop. |
Facebook image sizes
| Format | Size (px) | Ratio | Notes |
|---|---|---|---|
| Profile picture | 320 × 320 (minimum) | 1:1 | Displayed as a circle. |
| Page cover photo | 851 × 315 | ≈2.7:1 | Mobile shows a taller crop — keep key content in the center. |
| Feed post (square) | 1080 × 1080 | 1:1 | — |
| Feed post (portrait) | 1080 × 1350 | 4:5 | — |
| Link share image | 1200 × 630 | 1.91:1 | Set as your page's Open Graph image (og:image). |
| Story / Reel | 1080 × 1920 | 9:16 | — |
LinkedIn image sizes
| Format | Size (px) | Ratio | Notes |
|---|---|---|---|
| Profile photo | 400 × 400 | 1:1 | Displayed as a circle. |
| Profile background | 1584 × 396 | 4:1 | Your photo covers the lower left on most screens. |
| Company logo | 400 × 400 | 1:1 | — |
| Company page cover | 1128 × 191 | ≈5.9:1 | Very wide and short — avoid small text. |
| Feed image (landscape) | 1200 × 627 | 1.91:1 | Also used for link previews. |
| Feed image (square) | 1080 × 1080 | 1:1 | — |
| Feed image (portrait) | 1080 × 1350 | 4:5 | Stands out on mobile. |
| Article / newsletter cover | 1920 × 1080 | 16:9 | — |
X (Twitter) image sizes
| Format | Size (px) | Ratio | Notes |
|---|---|---|---|
| Profile photo | 400 × 400 | 1:1 | Displayed as a circle. |
| Header | 1500 × 500 | 3:1 | Edges are cropped on some screens. |
| In-feed image (landscape) | 1600 × 900 | 16:9 | — |
| In-feed image (square) | 1080 × 1080 | 1:1 | — |
| Link card image | 1200 × 628 | 1.91:1 | Taken from your page's og:image or twitter:image. |
YouTube image sizes
| Format | Size (px) | Ratio | Notes |
|---|---|---|---|
| Video thumbnail | 1280 × 720 | 16:9 | Minimum width 640 px. Avoid the bottom-right corner (video length badge). |
| Channel banner | 2560 × 1440 | 16:9 | Keep text and logos inside the central 1546 × 423 safe area. |
| Profile picture | 800 × 800 | 1:1 | Displayed as a circle. |
| Video | 1920 × 1080 | 16:9 | Higher resolutions such as 3840 × 2160 also work. |
| Shorts | 1080 × 1920 | 9:16 | — |
| Video watermark | 150 × 150 | 1:1 | Simple, high-contrast mark. |
Pinterest image sizes
| Format | Size (px) | Ratio | Notes |
|---|---|---|---|
| Standard Pin | 1000 × 1500 | 2:3 | Pinterest's recommended shape. |
| Square Pin | 1000 × 1000 | 1:1 | — |
| Video Pin | 1080 × 1920 | 9:16 | — |
| Profile picture | 165 × 165 (minimum) | 1:1 | Upload larger for sharper results. |
| Profile cover | 800 × 450 | 16:9 | — |
WhatsApp image sizes
| Format | Size (px) | Ratio | Notes |
|---|---|---|---|
| Profile photo | 500 × 500 | 1:1 | Displayed as a circle. |
| Status (image or video) | 1080 × 1920 | 9:16 | Same size as stories and reels. |
| Link preview | 1200 × 630 | 1.91:1 | Uses the shared page's og:image. |
Shortcut: a 1080 × 1920 vertical works for Instagram and Facebook stories and reels, YouTube Shorts and WhatsApp Status. A 1080 × 1080 square works in almost every feed. Export in sRGB, and avoid tiny text — most people will see your design on a phone.
How to use the Social Media Image Size Guide
- Jump to the platform you are designing for.
- Find the format you need — post, story or reel, cover or profile image.
- Set up your canvas at the listed pixel size and aspect ratio.
- Keep text and logos inside the center area so nothing important is cropped.
Why use the Social Media Image Size Guide?
Designing at the right size from the start saves you from awkward crops, blurry uploads and text cut off on mobile. Each platform displays content differently on phones and desktops, so a single "universal" image rarely works everywhere. This guide collects commonly recommended pixel sizes and aspect ratios in one place for quick reference when you set up a Canva, Figma or Photoshop file. Platforms update their layouts often, so check the official help pages before a major campaign.
Frequently asked questions
What size should an Instagram post be?
For portrait feed posts, 1080 × 1350 pixels (4:5) is widely used, and Instagram also accepts 3:4 (1080 × 1440). The square 1080 × 1080 format still works everywhere.
Why do my images look blurry after uploading?
Platforms compress uploads. Export at the recommended size rather than smaller, use sRGB color and avoid very small text.
What is a safe zone?
It is the central area that stays visible when a platform crops for different screens or places buttons and captions on top. Keep logos and key text away from the edges, especially on stories, reels and YouTube banners.
Do I need a different size for every platform?
Not always. A 1080 × 1920 vertical works for stories, reels, Shorts and WhatsApp Status, and a 1080 × 1080 square works in most feeds.